The autonomous commercial system for automotive retail
AI agents that sell and service cars. Live today.
Salesteq runs commercial operations for BMW, MINI, Ford and Hyundai retail in Saudi Arabia, for Auto Vogelsang in Switzerland, and in pilot for a Mercedes-Benz group in Germany.
1,200 customer conversations a day. One in four cars sold at the first group starts with the agent. Every channel, every language, straight into your DMS.
Or write to [email protected]
Or try the live agent on bmw-saudiarabia.com, the chat bubble in the corner, in Arabic or English.
Sales Advisor
online · answers in seconds
BMW X1 xDrive20i Xline
SAR 232,645 · in stock
Book a test drive →The same agent that runs BMW KSA retail, chat, WhatsApp, voice
What just happened in your systems
Lead verified and written to CRM. OTP-confirmed phone, full context attached.
CRMTest drive booked. Real slot in the dealer diary, confirmation sent.
DMSAttribution logged. Campaign click to showroom visit, end to end.
MarketingAI drafts the follow-up and scores the conversation for your team.
Back officeLive in production
The platform
One system runs the whole commercial operation.
FEATURED MODULES
Agent Suite
The core: agents that complete real transactions, ~70% of the work.
Service Booking
Real appointments in the live Autoline diary, around the clock.
CallScope
Every call transcribed, scored, searchable.
Unified Inbox
AI→human handover with full context, across all channels.
In production
Live at the group behind about 20% of the Saudi car market, at a BMW dealer in Switzerland, and in pilot with a Mercedes-Benz group in Germany.
Counted on production, 12.09.2026
1,200
Customer conversations a day
11,000
Workshop bookings written into the DMS
1 in 4
Cars sold start with the agent
29%
Of quiet leads reply within a week
See it in action
A real conversation. Unedited.
Noor, the AI sales advisor running BMW retail in Saudi Arabia, answering a family-SUV inquiry from live inventory and handling a financing question, exactly as customers experience it.
Recorded July 2026 against the production agent, real inventory, real prices, no cuts
Proven on real BMW calls · live in production
Validated where it's hardest.
Response accuracy, intent recognition and language switching performed at a level suitable for production-scale use … a solid foundation for expanding into a full Voice AI rollout.
Alawi AlAlawi
Digitalization Manager · BMW KSA
On the Salesteq Voice AI PoC, handling sales, aftersales and general enquiries across English and Arabic dialects.
Word error rate, real BMW service calls (Arabic)
lower is betterGeneric engines don't speak car.
On a real BMW call, a leading general-purpose engine invented a VIN that doesn't exist and mangled the Arabic. Salesteq made zero.
agent benchmark
The value is the engineering, not the model we rent.
On the industry-standard agent benchmark our system scores 81.6% where the raw frontier model scores 75%. Model-agnostic by design, we ride every model that comes, and never depend on one.
How we start
Pilot first. Measure everything. Then scale.
No transformation project. No consultant army. A fixed-price pilot on your own stock and branches, measured against your KPIs.
Pilot
Your stock, your branches, your brand tone. Fixed price. The agent is live on your channels in weeks, not quarters.
Measure
Response time, conversion, bookings, cost per conversation, your KPIs, our dashboards. Measurable business value in 8 to 12 weeks.
Scale
More brands, more branches, more markets. The platform grows tenant by tenant, each one live in days once the first is proven.
Works with your stack
Pricing
Simple, and cheaper than the coverage it replaces.
Fixed-price pilot
Your stock, your branches. A number you know before you start.
Usage-based at scale
Grows with conversations, not seats, ~12× below the equivalent staffing cost.
Business case first
We size it together in the first call, against your volumes.
Customer stories
Live in production. Not pilots.
Questions execs ask us
Straight answers.
Does it work with our DMS?
Keyloop and Autoline are live in production today, real appointments written into the workshop diary, inventory read from your feeds. Other DMS and CRM systems connect through the same integration layer.
Which languages does it speak?
Arabic including Gulf dialects, English, German, French, with automatic detection mid-conversation. Voice and chat. If it works on Gulf-dialect Arabic phone calls, your market's languages are covered.
Where does our data live?
On European infrastructure, with tenant isolation at the database layer: your inventory, customers and conversations are never visible to another organization. Swiss company, GDPR discipline, data-residency options for enterprise deployments, and a full audit trail on every AI decision.
How long until we're live?
A pilot on your stock and branches goes live in weeks, at a fixed price. Measurable business value typically lands within 8 to 12 weeks. Each additional brand or market after that takes days, not months.
What does it cost?
A fixed-price pilot to start, then a model that scales with usage, at roughly 12× lower cost per conversation than staffing the same coverage. We size the business case together in the first call.
What happens when the AI can't handle something?
It hands over to your team with the full conversation, the customer's verified details, and a suggested next step. Around 70% of the work is done by AI, your people handle the judgment calls, with better context than they've ever had.
See a booking land in your diary.
We'll show you your cars, your brand, your languages, live in the system. Not a generic demo. Your dealership, operational.
Or write to [email protected]