Interface Objects:

			The Shopping Cart is the Merchant's Account Management Tool Presentation of billing information, order history and purchase preferences can greatly influence repeat purchase if designed effectively. A well-architected database streamlines the shopping experience and creates repeat customers.

Shopping Cart

It has become the universal symbol for online buying. Giving users the ability to price and manage their own purchases—including shipping and taxes is no small feat.

Why is this component so important to the shopping process?
Because the customer has decided to buy the product! Everything before this point was dedicated to providing information necessary to making the buying decision.

The customer may, however change their mind if the cart is not well designed and choose NOT to buy.

Not only must the shopping cart accommodate multiple products, but it must easily and effective present the total bottom line costs. Customers also need the ability to pass back and forth between the cart as they continue to shop. Holding a "state" of information requires a good technical design.

Once the customer is ready to purchase, walking them through the checkout process and collecting all the required information without losing the customer, requires a well defined process.

SalesTEQ.com specializes in the critical design of holding customer purchases and then capturing the required information so that the transaction is captured and the product is delivered quickly and accurately.