The average life of a web site design is 8-16 months. The average life of a good database design-infinite!

Your content or information, once developed, should never have to be rewritten, only re-purposed. A tremendous cost of most sites today falls into the creation and conversion of information so that a web interface can access that information. As companies and their information management techniques mature, the cost will shift to the management of that data.

Because the raw costs to store tremendous amounts of information is rapidly declining, the issues of the next decade will soon be how to manage and effectively access mountains of information as opposed to getting information into a management tool.